What is a Landing Page?
A landing page is a page a page that someone "lands" on whe they are sent to your website through a link, ad, search result or even from a print ad or flyer. These pages should be designed t get the visitor to o the one thing you most want them to do and should be clearly and obviously relevant to what ever brought the to the page in the first place.
For example if someone is searching for a commodity they already know they want to buy, like searching for an "HP 56 ink cartridge" on Goolge, they should land on a purchase page that clearly lets them but that cartridge without going through any more links, scrolling the page or doing anything else at all except entering a quantity and clicking "buy" or "add to cart."
If you are selling a product that is not a commodity and needs some "salesmanship," you should land them on one of those long sales pages we all say we hate. No matter how we may feel about them, it has been prove time and time again that they work far better than anything else when it comes to selling a non commodity that can be purchased right from the web page..
If you are selling a service or something else that can not be ordered directly over the internet, then you will want to send most visitors to a “Squeeze Page” that tempts them to leave you their contact info, rather than your home page. This page should have a few bullet points and a paragraph about how their life or business will be better with your service and some kind of offer if they will leave you their contact info right now. This offer could be anything from a free 5 day email course, a free appointment, a free dinner, or even a free vacation depending on how much a new customer is worth to your business. This offer should be something of perceived value; If a free consultation is common in your arena, then a free consultation will not have much perceived value.
Think of a potential customer like a Bank for a minute. If you open a new account at a Bank and don’t make a deposit, you can’t get any money out of it (pretend they don’t have zero deposit accounts with lines of credit attached); Once you make a deposit, you can. If you have not given a potential customer something of value, you can’t expect them to give you their valuable contact information or their business.
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Try it out here for just $1: MarketingMakeoverGenerator.Com.
