Writing for the Web is Different
How well your Website and Landing Page text is written is vital to your success. People simply don't read content on the internet the same way they read books, newspapers and reports at work.
Did you know most men (I'm one of the exceptions) don't read past the fold on most pages - they never scroll down; and most women will scan the entire page no mater how long it is? Do you know where to put your call(s) to action? How to write a headline that makes people read the page? Or, more importantly, buy your product?
Years ago when the Victrola first came out, they accidentally ran two different ads. One headline read, "Put Music In You Life" and the other read, "Puts Music In Your Life." Can you guess which one got the better response? The second one with "Puts" sold 20 times more record players - that is a huge difference!
Do you now the difference between writing a long sales page and a squeeze page? the difference between what works for each is tremendous. We know how and why to write each page differently.
Do you know when, where and why to use Audio and Video? We do and we can give you statistics to back up our assertions.
If you are not sure how well written your pages are, give us a shout and we'll take a look for free and let you know what we think. If you would like us to look at your Website or landing Pages, please use the form at the bottom of our home page.
